How The Five Star Professional Program Operates

Based out of Minneapolis, Crescendo Business Services, LLC is continually working with local and regional magazines to present the FIVE STAR Award to service professionals in a variety of markets and industries.

Within any given market area of an industry the award is limited to just 7% of the potential professionals.

The FIVE STAR award that Crescendo (an independent 3rd party) presents is designed to help potential clients in picking out a service professional that other customers have indicated that they received exceptional service from.

Just after the critical reviews are received the research company verifies that each agent holds a current real estate license and does not have any known history of disciplinary action.

Next every agent gets an initial score based on the agent’s evaluations. The scoring formula considers the level of quality of each evaluation.

The evaluation form asks the respondent to assess the agent using nine different attributes (customer service, integrity, market knowledge, communication, negotiation, closing preparation, finds the right home, marketing of home, and overall satisfaction), whether or not these people would recommend the agent to a friend (strongly agree, agree, somewhat agree), the amount of transactions finalized with the agent, how many years ago they worked with the agent, etc.

Once completed, each of these criteria are incorporated into a scoring formula.

A list is the compiled of the uppermost scoring agents – representing fewer than 7% of the agents in the market who possess a current license… the results are then forward on to the Blue Ribbon Panel for examination.

Each Blue Ribbon Panelist reviews a partial list of agents and is asked to indicate which agents they feel are undeserving of the FIVE STAR Award and to include agents they consider to be deserving, yet aren’t on their partial list.

Checks and balances are in position to stay clear of conflicts of interest; specifically, panelists remain anonymous, only obtain a part of the chosen agent list, and are not able to add or remove an agent on their own.

After Blue Ribbon Panel review, the list is finalized.

Please keep in mind the final list identifies precisely what the call for evaluations is developed to do … it identifies many of the “FIVE STAR Agents” in the market.

While the list is developed on sound research and evaluation methodology, it is not intended or designed to be exhaustive or a specific endorsement of any particular agent, rather to be utilized as tool for potential clients to use as a component of their own personal evaluation process.